Description:
When it comes to today’s complex marketing environment, professors and professionals tell us time and again that no one has stayed on top of the changes and put them into perspective like Philip Kotler.
Marketing Management remains the #1 selling marketing management textbook worldwide and has long been considered the ‘ultimate resource’ for future marketing managers. The much anticipated twelfth edition is the work of two marketing visionaries. Philip Kotler and new co-author Kevin Keller, a world renowned expert in brand management, worked closely together to preserve the strengths of previous editions while introducing new material and structure to further enhance learning. The result is a more current, applied, and carefully tightened edition of the book that many say continues to define the marketing management course.
Text preluat de pe amazon.co.uk
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Andy Szekely trainer, coach, si autor porneste intr-un turneu in tara in lunile noiembrie si decembrie, turneu care are ca tema Psihologia Persuasiunii si anume cum sa eviti manipularea si cum sa influentezi cu integritate.
Programul turneului:
Timisoara 16 – 17 noiembrie
Locatie: Centrul Regional de Afaceri Timisoara (CRAFT)
Partener local: Impress Training Consulting
Manager de proiect: Dan Luca: dan_luca@yahoo.com | 0730-88.33.88
Cluj Napoca 23 – 24 noiembrie
Locatie: City Platza Hotel 4*
Partener local: Sonos
Manager de proiect: Dalia Topan: dalia@sonos.ro | 0752.192.285
Bistrita: 25 noiembrie
Locatie: Hotel Diana
Partener Local: Dana 331 Consulting
Manager de proiect: Dana Gherman: dana_gherman@yahoo.com | 0730.900902
Iasi: 7-8 decembrie
Locatie: Branding Personal Training Centre
Partener local: Branding Personal
Manager de Proiect: Paula Gacea: paula.gacea@brandingpersonal.ro | 0721208854
Mai multe detalii aici.
